American Marketing Association (AMA)
Professional association advancing marketing practice through education, research, and community since 1937.
Definition
The American Marketing Association (AMA) is the largest marketing professional association, serving practitioners, academics, and students since 1937. The AMA provides education, research, certifications, and community through local chapters and national programming.
AMA offerings include the Professional Certified Marketer credential, academic journals, conferences, and career resources. Local chapters provide networking and development opportunities in markets across North America.
Why It Matters
AMA membership signals professional commitment and provides ongoing development opportunities. Certifications validate expertise while events and resources support career growth.
The association's academic connections bridge theory and practice. Research published in AMA journals influences marketing education and eventually practitioner approaches.
Examples in Practice
AMA certification helps a marketer stand out in job searches, with the credential demonstrating commitment that differentiates them from uncertified candidates.
Local AMA chapter involvement leads to mentorship relationship that accelerates career progression through guidance from experienced practitioners.
AMA conference presentation establishes thought leadership that attracts speaking invitations and consulting opportunities beyond the presenter's regular role.