Adweek
Major advertising industry publication covering creative agencies, brand marketing, media, and marketing technology.
Definition
Adweek is a leading advertising and marketing trade publication providing news, analysis, and commentary on agencies, brands, and media. Coverage spans creative campaigns, industry business, emerging technology, and cultural trends affecting marketing.
Adweek's editorial voice tends toward creative industry culture, with features on agency leadership, campaign behind-the-scenes, and cultural commentary. Annual features like Agency of the Year carry significant industry weight.
Why It Matters
Adweek coverage shapes creative industry reputation. Agencies and campaigns featured gain visibility that influences client perception and talent attraction.
The publication's cultural perspective helps marketers understand context beyond tactics. Coverage of social trends, diversity initiatives, and industry evolution informs strategic thinking.
Examples in Practice
An Adweek Agency of the Year feature transforms perception, with the agency landing pitches they previously wouldn't have been invited to participate in.
Campaign coverage in Adweek generates 100+ social shares and industry discussion, amplifying the creative's reach far beyond paid media.
Adweek's reporting on emerging creator platforms prompts a brand to shift influencer investment toward new channels before competitors recognize the opportunity.