Soft Pitch
A subtle, relationship-focused approach to presenting story ideas to journalists without aggressive sales tactics.
Definition
A gentle approach to media outreach that prioritizes building relationships over immediate coverage. Focuses on providing value and context rather than demanding attention.
Emphasizes understanding journalist needs and offering relevant information that serves their audience while subtly positioning client messaging.
Why It Matters
Builds long-term media relationships that yield better coverage quality and frequency. Journalists appreciate respectful approaches and are more likely to engage positively.
Reduces the risk of being blacklisted or ignored by media contacts, ensuring sustained access to key publications and reporters.
Examples in Practice
Sharing industry insights with a tech reporter without immediately asking for coverage, building trust over time.
Offering exclusive data to a financial journalist relevant to their beat, establishing credibility before pitching client stories.
Providing helpful background context to a health reporter during a breaking news event, positioning as a reliable source.