E-E-A-T
Experience, Expertise, Authoritativeness, and Trustworthiness - Google's content quality guidelines.
Definition
E-E-A-T stands for Experience, Expertise, Authoritativeness, and Trustworthiness. These are criteria Google uses to evaluate content quality, particularly for YMYL (Your Money Your Life) topics. Content demonstrating first-hand experience, expert knowledge, authoritative sources, and trustworthy information ranks higher.
Why It Matters
E-E-A-T is critical for ranking in competitive niches, especially health, finance, and legal content. Demonstrating these qualities through author credentials, citations, reviews, and transparent business information builds both search engine and user trust.
Examples in Practice
A financial advice article includes author bio with CFA credentials. A medical website cites peer-reviewed studies and includes physician review. An e-commerce site displays trust badges, customer reviews, and clear return policies.