Deepfake
AI-generated synthetic media that can convincingly replace one person's likeness with another.
Definition
Deepfakes use artificial intelligence to create synthetic media where a person's face or voice is replaced with someone else's likeness. In entertainment, the technology enables digital performances, legacy character recreation, and creative applications previously impossible.
The term carries negative associations due to misuse for misinformation and non-consensual content, but legitimate entertainment applications continue developing.
Why It Matters
Deepfake technology raises profound questions about digital rights, performer consent, and the future of screen performance. Studios must navigate ethical and legal frameworks as capabilities advance.
Understanding both the creative potential and serious risks of this technology is essential for entertainment professionals as its use becomes more prevalent.
Examples in Practice
Lucasfilm has used deepfake-style technology to recreate younger versions of characters and resurrect deceased actors like Peter Cushing in "Rogue One." The technology enables legacy casting previously impossible.
Concerns about unauthorized deepfakes of performers have driven industry attention to digital rights protections and legislation governing synthetic media.