Marketing Week
UK-based marketing publication covering brand strategy, marketing effectiveness, and career development.
Definition
Marketing Week is a UK-based marketing trade publication known for rigorous coverage of brand strategy, marketing effectiveness, and industry practices. Columnists include prominent marketing academics and practitioners who challenge conventional wisdom.
Coverage emphasizes marketing fundamentals and effectiveness measurement over tactical trends. The publication's Marketing Week Masters awards and career content serve professional development alongside news coverage.
Why It Matters
Marketing Week's effectiveness focus provides counterbalance to trend-chasing coverage elsewhere. Articles on brand building, measurement, and strategy inform long-term thinking rather than reactive tactics.
International perspective benefits global marketers. Understanding how brands succeed in different markets provides insights applicable across regions.
Examples in Practice
Marketing Week's effectiveness research convinces a CMO to rebalance budget toward brand building, reversing years of performance marketing dominance.
A columnist's critique of marketing trend adoption prompts healthier skepticism about shiny new tactics, leading to more rigorous evaluation before implementation.
Career advice in Marketing Week guides a marketer's development path, with recommended skills and experiences directly applicable to advancement goals.