A visual social platform owned by Meta, central to influencer marketing and brand storytelling.
Definition
Instagram is a photo and video sharing platform owned by Meta, featuring feed posts, Stories, Reels, and live video. The platform has become essential for brand marketing, influencer partnerships, and social commerce.
Instagram offers sophisticated advertising options through Meta Ads Manager, including shopping features that enable direct product purchases. The platform particularly reaches millennial and Gen Z audiences.
Why It Matters
Instagram remains crucial for brand awareness and influencer marketing. Its visual nature makes it ideal for lifestyle brands, but B2B companies also find success with behind-the-scenes and culture content.
Understanding Instagram evolution toward video (Reels) and commerce helps marketers adapt their strategies.
Examples in Practice
A fashion brand uses Instagram Shop to tag products in posts and Stories, enabling frictionless purchases. Influencer partnerships drive discovery and trust among target audiences.
Restaurants and hospitality brands rely on Instagram for local discovery, with user-generated content and location tags driving foot traffic.