LinkedIn Newsletter
A recurring article series published through LinkedIn that subscribers receive via notification and email, building an owned audience on the platform.
Definition
A LinkedIn Newsletter is a recurring publication feature that allows creators and companies to publish long-form content series directly on the LinkedIn platform. When users subscribe to a newsletter, they receive both in-platform notifications and email alerts when new editions are published, creating a reliable distribution channel that does not depend on algorithmic feed placement.
LinkedIn Newsletters support rich formatting including headers, images, embedded links, and mentions. They appear on a dedicated newsletter tab on the creator profile and are discoverable through LinkedIn search, hashtags, and recommendations. Subscribers opt in explicitly, creating an engaged audience that has chosen to receive the content.
Why It Matters
LinkedIn Newsletters solve the organic reach problem that plagues regular LinkedIn posts. While post visibility depends on the algorithm and timing, newsletter editions are pushed directly to subscribers via notification and email, guaranteeing distribution to an opted-in audience.
For B2B marketers and thought leaders, LinkedIn Newsletters offer built-in distribution to a professional audience without the technical overhead of managing an email list, newsletter platform, or separate content delivery infrastructure.
Examples in Practice
A consulting firm CEO launches a LinkedIn Newsletter on leadership strategy that grows to 50,000 subscribers within a year, creating a direct communication channel with decision-makers that drives inbound consulting inquiries.
A marketing agency publishes a biweekly industry trends newsletter on LinkedIn, repurposing analysis their team already creates internally, and uses subscriber growth as a client acquisition funnel.
A B2B software company founder uses their LinkedIn Newsletter to share product development insights, building trust with potential customers who follow the journey and are already familiar with the product vision when the sales team reaches out.