Keyword Cannibalization
When multiple pages on the same website compete for identical keywords, causing reduced search rankings and traffic confusion.
Definition
Keyword cannibalization occurs when a website has multiple pages targeting the same search terms, causing them to compete against each other in search results. This internal competition confuses search engines about which page to prioritize.
The result is typically lower rankings for all competing pages, as search engines struggle to determine the most relevant content. This dilutes the website's overall authority and can significantly impact organic traffic performance.
Why It Matters
Businesses lose valuable organic traffic when their own pages compete against each other instead of dominating search results. This internal competition wastes SEO efforts and reduces the effectiveness of content investments.
Identifying and resolving cannibalization issues can immediately improve search rankings and traffic. Companies often see significant performance gains by consolidating or redirecting competing pages to create clear topical authority.
Examples in Practice
E-commerce site: Two product category pages both targeting "running shoes" instead of differentiating between "men's running shoes" and "women's running shoes."
Blog content: Multiple articles targeting "social media marketing tips" instead of focusing on specific platforms or strategies like "Instagram marketing" or "B2B social media."
Service pages: Law firm with separate pages for "personal injury lawyer" and "personal injury attorney" competing for the same search intent and keywords.