Internal Linking
Links between pages on the same website that help search engines understand site structure.
Definition
Internal linking is the practice of hyperlinking from one page on a website to another page on the same website. These links help search engines discover and index content, distribute page authority throughout the site, and improve user navigation. A strong internal linking strategy connects related content and guides users through conversion funnels.
Why It Matters
Internal links are one of the most controllable SEO factors. They help search engines understand your site hierarchy and content relationships. Strategic internal linking can boost rankings for important pages by passing link equity from high-authority pages to newer or less visible content.
Examples in Practice
A blog post about "Email Marketing Tips" might link to related articles about "Email Segmentation" and "Email Open Rates." Product pages link to category pages and related products. Navigation menus and footer links create site-wide internal linking structures.