Index Coverage Analysis
Reviewing which website pages are indexed by search engines and identifying indexing issues that affect organic visibility.
Definition
Index coverage analysis examines how search engines crawl and index website pages, identifying errors, warnings, and opportunities to improve search visibility through better indexing.
This analysis reveals technical issues like crawl errors, duplicate content, and pages blocked from indexing, enabling targeted fixes that improve overall organic search performance.
Why It Matters
Pages that aren't properly indexed can't appear in search results, representing missed organic traffic opportunities and wasted content investment. Regular analysis prevents these losses.
Identifying and fixing indexing issues can unlock significant organic traffic gains without requiring new content creation, making it a high-impact SEO activity for resource optimization.
Examples in Practice
An e-commerce site discovering that product pages are blocked by robots.txt, preventing organic visibility for key inventory.
A blog finding that category pages aren't being indexed due to thin content, missing opportunities for topical keyword rankings.
A corporate website identifying duplicate content issues preventing proper indexing of important service pages.