Media Placement
Successfully getting coverage in a targeted media outlet.
Definition
Media placement refers to successfully securing coverage in a specific media outlet through PR efforts. It's the primary metric for PR professionals and involves identifying relevant outlets, crafting targeted pitches, and building journalist relationships. Quality of placement (tier of outlet, article depth, positioning) matters as much as quantity.
Why It Matters
Media placements are specific coverage wins—an article, interview, or mention in a target publication. Strategic placement in the right outlets reaches your audience with third-party credibility.
Placement strategy goes beyond volume to consider quality, audience alignment, and message consistency. A single placement in the perfect outlet can outperform dozens of irrelevant mentions.
Examples in Practice
A placement in the target industry's top trade publication generates qualified leads that smaller outlets couldn't deliver.
A profile in a mainstream outlet introduces a B2B company to decision-makers outside their normal reach.
Strategic placements across the buyer journey create touchpoints from awareness through consideration.