Email Automation Workflows
Triggered email sequences that respond to specific user behaviors or characteristics to deliver personalized messaging at scale.
Definition
Email automation workflows are pre-designed sequences that automatically send targeted messages based on subscriber actions, preferences, or timeline triggers. These systems deliver relevant content without manual intervention.
Workflows can include welcome series, abandoned cart recovery, birthday messages, re-engagement campaigns, and behavioral triggers. Advanced automation uses dynamic content and branching logic to personalize experiences based on subscriber data.
Why It Matters
Automation workflows generate 320% more revenue than broadcast emails because they deliver relevant messages at optimal times. This technology enables personalized communication at scale while reducing manual effort.
Well-designed workflows improve customer experience and lifecycle value by providing timely, relevant information that guides users through buying journeys and strengthens brand relationships over time.
Examples in Practice
E-commerce welcome series: Online retailer sends 5-email sequence introducing brand story, highlighting popular products, and offering new customer discount over two weeks.
SaaS onboarding: Software platform delivers progressive tutorials and feature highlights based on user activity and setup completion status to improve adoption rates.
Travel booking: Hotel booking site sends personalized destination guides, local activity suggestions, and check-in reminders triggered by reservation confirmation and travel dates.