Drip Campaign
An automated series of emails sent on a schedule or triggered by specific actions.
Definition
A drip campaign is a sequence of pre-written emails automatically sent based on time intervals or user behaviors. These campaigns nurture leads, onboard new customers, re-engage inactive users, or guide prospects through the sales funnel with relevant content at each stage.
Why It Matters
Drip campaigns deliver the right message at the right time without manual effort. They maintain consistent communication, improve lead nurturing, and can significantly increase conversion rates through strategic, personalized touchpoints.
Examples in Practice
A welcome series sends 5 emails over 2 weeks to new subscribers. An abandoned cart sequence sends 3 reminder emails over 72 hours. A re-engagement campaign targets users who haven't opened emails in 90 days.