Franchise Development
The strategic planning and production of multiple interconnected films, shows, or content pieces that build a larger entertainment universe.
Definition
Franchise development is the process of creating entertainment properties designed for sequels, spin-offs, and extended universes rather than standalone stories. It involves planning multi-film arcs, building mythology that supports expansion, and creating characters and worlds with sequel potential.
Modern franchise development is increasingly sophisticated—studios plan 5-10 years ahead, interconnect properties (Marvel Cinematic Universe), and develop transmedia storytelling across films, TV, games, and comics. The goal is building IP that generates recurring revenue across multiple platforms and products.
Why It Matters
Franchises are Hollywood's most valuable assets. They reduce risk (sequels to proven properties outperform originals), allow cross-promotion, and create predictable revenue streams. Studios invest heavily in franchise development because successful franchises can generate billions over decades.
The franchise model has fundamentally changed how studios approach filmmaking. Original properties are increasingly developed with franchise potential in mind. Success is measured not just by individual film performance but by whether it launches a sustainable franchise.
Examples in Practice
The Marvel Cinematic Universe exemplifies franchise development—23 interconnected films generating $23 billion, proving how planned universe-building creates compound value.
"John Wick" evolves from a single action film into a franchise with three sequels, a spin-off series, and planned expansion—demonstrating how unexpected properties can become franchises through strategic development.
A studio's attempt to launch a franchise fails when the first film underperforms—planned sequels get cancelled, demonstrating that franchise development requires audience acceptance, not just studio intent.