Tidal
Artist-owned high-fidelity streaming service known for lossless audio quality and exclusive content.
Definition
Tidal is a subscription-based music streaming service distinguished by its high-fidelity audio quality and artist ownership model. Originally artist-owned (co-owned by Jay-Z, Beyoncé, and others), the platform was acquired by Block, Inc. (formerly Square) in 2021 while maintaining its artist-first positioning.
Tidal offers lossless and Master quality audio formats for audiophiles, along with music videos and exclusive content. The platform has pioneered higher artist payouts and direct artist-fan payment features.
Why It Matters
Tidal's audiophile positioning makes it valuable for artists with quality-conscious fan bases. The platform's higher per-stream payouts and artist-friendly policies can generate meaningful revenue for established artists with dedicated followings.
Exclusive release windows and bonus content on Tidal can drive subscription sign-ups and demonstrate artist commitment to premium presentation.
Examples in Practice
Beyoncé's visual album "Lemonade" premiered exclusively on Tidal, driving significant subscriber growth and demonstrating the platform's ability to host cultural moments.
Artists can use Tidal's direct payment features to receive fan support beyond streaming royalties, creating additional revenue streams.
The platform's Master Quality Authenticated (MQA) audio attracts audiophiles who may purchase premium headphones and equipment - creating merchandise and partnership opportunities.