Playlist Placement
Getting songs added to curated playlists on streaming platforms.
Definition
Playlist placement involves getting songs added to influential playlists on streaming platforms like Spotify, Apple Music, and Amazon Music. Placements range from algorithmic playlists based on listener behavior to editorial playlists curated by platform staff.
Why It Matters
Playlist placement is crucial for music discovery in the streaming era. A single placement on a major playlist can generate millions of streams and introduce artists to new audiences. It has largely replaced radio as the primary music discovery channel.
Examples in Practice
Submitting unreleased tracks through Spotify for Artists for editorial consideration. Building relationships with playlist curators. Optimizing metadata and release timing to trigger algorithmic playlist inclusion.