Internet of Things (IoT)
A network of physical devices embedded with sensors and software that connect to the internet to exchange data.
Definition
The Internet of Things refers to the growing network of physical objects — from appliances and vehicles to industrial equipment and wearable devices — that are embedded with sensors, software, and connectivity, allowing them to collect and exchange data over the internet. IoT enables real-time monitoring, automation, and data-driven decision-making across virtually every industry.
IoT ecosystems typically include the physical devices (sensors, actuators), connectivity infrastructure (WiFi, Bluetooth, cellular), cloud platforms for data processing, and applications that present insights to users.
Why It Matters
IoT is transforming how businesses operate by providing real-time visibility into physical processes and environments. The data generated by IoT devices enables automation, predictive maintenance, and operational efficiencies that were previously impossible.
For event and marketing professionals, IoT enables real-time attendee tracking, environmental monitoring, interactive installations, and data collection that informs future planning. Understanding IoT capabilities helps professionals identify opportunities to enhance experiences and optimize operations.
Examples in Practice
A smart building uses IoT sensors to automatically adjust lighting, temperature, and air quality based on occupancy levels, reducing energy costs by 25% while improving occupant comfort.
An event venue installs IoT beacons throughout the facility, providing real-time heat maps of attendee movement that help organizers optimize next year's floor plan.
A retail chain uses IoT sensors on shelves to monitor inventory in real-time, automatically triggering restocking orders and reducing out-of-stock incidents by 60%.