Digital & Tech Glossary
Web development, UX/UI design, and emerging technology terms
A
A/B Testing Platform
Software that enables running experiments to test different versions of digital experiences.
AI (Artificial Intelligence)
Technology that enables machines to simulate human intelligence and learning.
API (Application Programming Interface)
A set of protocols enabling different software applications to communicate and share data.
Accessibility (A11y)
Designing digital products usable by people with disabilities, including visual, auditory, motor, and cognitive impairments.
Agile
An iterative approach to software development emphasizing flexibility, collaboration, and frequent delivery.
C
CDN (Content Delivery Network)
A geographically distributed network of servers that delivers web content to users from nearby locations.
CMS (Content Management System)
Software that helps users create, manage, and modify digital content.
Cloud Computing
Delivery of computing services over the internet, including storage, processing, and applications.
Conversion Funnel
The series of steps users take from first interaction to completing a desired action.
D
Dark Mode
A display setting using light-colored text and elements on dark backgrounds.
Dark Pattern
Deceptive design practices that manipulate users into unintended actions.
Design System
A collection of reusable components and guidelines for consistent product design.
DevOps
A methodology combining software development and IT operations to enable faster, more reliable releases.
E
H
J
M
MVP (Minimum Viable Product)
A product version with enough features to gather validated learning from early users.
Machine Learning
A subset of AI that enables systems to learn and improve from experience.
Mobile-First Design
A design approach that prioritizes mobile experience before expanding to larger screens.
P
R
S
U
W
Ready to Get Started?
From marketing to events to entertainment, our team delivers results that matter.