CES
Consumer Electronics Show - the world's largest annual technology trade show held in Las Vegas each January.
Definition
CES (Consumer Electronics Show) is the world's most influential technology trade show, attracting over 100,000 attendees from 150+ countries to Las Vegas each January. Produced by the Consumer Technology Association (CTA), CES showcases innovations across consumer electronics, automotive technology, AI, health tech, entertainment, and smart home categories.
The event serves as the launch platform for products that shape the coming year's technology landscape. Major companies use CES keynotes to announce strategic directions, while startups compete for attention at Eureka Park innovation zone.
Why It Matters
CES sets the technology agenda for the year. Media coverage generates billions of impressions, making it essential for launches seeking maximum visibility. Industry analysts and investors use CES to identify emerging trends and promising companies.
For marketers, CES provides unparalleled access to technology decision-makers and media. Strategic booth presence and event programming can establish thought leadership and generate sales pipeline.
Examples in Practice
Samsung's CES 2024 keynote introducing AI-powered home appliances generated 500+ media stories, establishing the brand's innovation narrative for the year.
A startup winning CES Innovation Awards gains credibility that accelerates investor conversations and retail buyer meetings.
Automotive brands now dominate CES floor space, using the event to showcase EV technology and connected car features to tech-forward audiences.