AI (Artificial Intelligence)
Technology that enables machines to simulate human intelligence and learning.
Definition
Artificial Intelligence (AI) refers to computer systems designed to perform tasks that typically require human intelligence—learning, problem-solving, pattern recognition, and decision-making. In marketing and business, AI powers personalization, chatbots, predictive analytics, content generation, and automation. Generative AI has recently transformed creative workflows.
Why It Matters
AI is transforming how businesses operate across every function—from customer service chatbots to predictive analytics to content generation. Understanding AI capabilities and limitations helps organizations adopt it effectively.
Early AI adoption creates competitive advantage, but implementation requires realistic expectations. AI augments human capability rather than replacing it, and successful deployment requires thoughtful integration.
Examples in Practice
An e-commerce AI recommendation engine increases average order value by 25% through personalization.
A customer service AI handles 70% of inquiries, freeing human agents for complex cases.
A marketing team uses AI writing tools to produce 5x more content while maintaining quality.