Wired
Technology and culture magazine exploring how technology shapes society, business, and daily life.
Definition
Wired is a magazine and digital publication covering technology through the lens of culture, business, and society. Coverage explores how emerging technology affects daily life, from AI and privacy to gadgets and science.
Wired's long-form journalism provides depth beyond breaking news, examining technology's implications and profiling innovators shaping the future. The publication reaches both technologists and mainstream audiences interested in technology's cultural impact.
Why It Matters
Wired coverage reaches influential audiences beyond technology industry insiders. Features position companies and leaders as innovators to broad audiences including potential customers, partners, and talent.
The publication's cultural lens helps technologists understand how their work affects society—perspective that informs product development and communication strategies.
Examples in Practice
A Wired profile transforms public perception of a founder, with the mainstream exposure attracting talent and business opportunities beyond tech-focused coverage.
Wired's analysis of a technology's societal implications prompts product revisions that address concerns before they become public relations problems.
Long-form coverage of an industry trend in Wired educates a company's leadership on context they wouldn't encounter in trade publications.