Amplitude
A digital analytics platform specializing in product intelligence and behavioral analytics.
Definition
Amplitude is a leading digital analytics platform focused on product intelligence. It helps companies understand user behavior, optimize digital experiences, and make data-driven product decisions.
The platform offers behavioral cohorting, predictive analytics, experimentation tools, and cross-platform tracking. Amplitude is designed for product, growth, and marketing teams seeking deeper user understanding.
Why It Matters
Amplitude has become a standard tool for product-led growth companies. Understanding its capabilities helps marketers collaborate with product teams on shared metrics and user journey optimization.
The platform emphasis on experimentation supports data-driven decision making across marketing and product functions.
Examples in Practice
E-commerce companies use Amplitude to analyze purchase patterns, identifying which features drive repeat purchases. The retention analysis helps teams understand what keeps users coming back.
Product teams run experiments through Amplitude, measuring the impact of UI changes on key engagement metrics across user segments.