Website Redesign
A comprehensive overhaul of a website's design, structure, and functionality to improve performance and user experience.
Definition
Website redesign involves substantially updating or rebuilding a website to address evolving business needs, outdated technology, poor performance, or user experience issues. Projects range from visual refreshes to complete platform migrations.
Successful redesigns balance stakeholder wishes with user needs, maintain SEO equity during transitions, and establish foundations for ongoing optimization. They require clear objectives and success metrics.
Why It Matters
Outdated websites damage credibility, frustrate users, and underperform against modern competitors. Redesigns can dramatically improve conversions, search rankings, and brand perception.
However, poorly executed redesigns can destroy SEO equity and confuse existing customers. Strategic planning and careful migration protect investments while capturing improvement opportunities.
Examples in Practice
A B2B company redesigns their website with improved UX and content strategy, increasing lead generation by 75% within six months.
An e-commerce site migrates to a modern platform, improving page speed by 60% and boosting mobile conversion rates.
A services firm redesigns for clearer value propositions and easier navigation, reducing bounce rates by 40% and increasing quote requests.