A headless CMS separates content management from content presentation. Content is stored and managed in the backend, then delivered via APIs to any frontend - websites, mobile apps, IoT devices, or other platforms. This contrasts with traditional CMS platforms that couple content with specific templates.

Why It Matters

Headless architecture enables omnichannel content delivery and greater frontend flexibility. Developers can use modern frameworks while content teams use familiar editing interfaces. It's increasingly preferred for complex, multi-platform digital experiences.

Examples in Practice

Sanity or Contentful storing content that's displayed on a Next.js website, React Native app, and digital signage. A brand managing product content in one place and distributing to web, mobile, and retail partner sites.

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