NAB Show
The National Association of Broadcasters' annual convention covering broadcast, media, and entertainment technology.
Definition
NAB Show is the world's largest annual convention for the broadcasting, media, and entertainment industries, held in Las Vegas each April. Produced by the National Association of Broadcasters, the event attracts 65,000+ attendees and 1,600+ exhibitors showcasing content creation, production, distribution, and monetization technologies.
The show covers the complete content lifecycle - from cameras and editing systems to streaming infrastructure and advertising technology. Major vendors time product launches to NAB, making it the event that sets the technology agenda for broadcast and digital media.
Why It Matters
NAB Show is where broadcast technology purchasing decisions are influenced. Station engineers, network executives, and streaming platform technologists attend to evaluate equipment and software investments.
For vendors, NAB booth presence and product demonstrations directly impact sales pipeline. The concentrated audience of decision-makers justifies significant exhibition investments.
Examples in Practice
Major camera manufacturers including Sony, Canon, and Blackmagic announce flagship products at NAB, knowing broadcast and production company buyers are evaluating options.
Streaming technology vendors use NAB to showcase cloud infrastructure improvements, demonstrating capabilities to platform operators making architecture decisions.
The event's conference sessions help broadcasters navigate ATSC 3.0 transition, cybersecurity requirements, and revenue diversification strategies.