Intent-Based Navigation
Navigation design approach that organizes interfaces around user goals and tasks rather than traditional hierarchical menu structures.
Definition
Intent-based navigation maps interface organization to user mental models and task flows rather than internal business structure. This approach prioritizes user goals and contextual needs over administrative convenience.
The methodology requires deep understanding of user research and task analysis to create navigation patterns that feel intuitive and reduce cognitive load by matching user expectations and workflows.
Why It Matters
Users complete tasks more efficiently when navigation aligns with their mental models rather than organizational charts. Intent-based approaches reduce abandonment rates and support tickets related to findability issues.
Businesses benefit from higher conversion rates and user satisfaction as customers can accomplish their goals without learning arbitrary navigation systems or internal company structure.
Examples in Practice
Apple's iOS Settings app organizes options by user intent like 'Privacy & Security' and 'Accessibility' rather than technical categories, making configuration tasks more discoverable.
HubSpot's CRM interface groups features around sales processes like 'Prospecting' and 'Deal Management' rather than database categories, matching how sales teams actually work.
Notion's workspace navigation adapts to user behavior patterns, surfacing frequently accessed pages and related content based on current tasks rather than folder hierarchy.