Dreamforce
Salesforce's annual conference covering CRM, marketing technology, and enterprise software innovation.
Definition
Dreamforce is Salesforce's annual conference, one of the largest software industry events globally. The event combines product announcements, customer stories, partner showcases, and education across Salesforce's product ecosystem.
Programming addresses sales, marketing, service, and platform development using Salesforce technologies. The event also features high-profile keynotes and entertainment that extend beyond typical technology conference programming.
Why It Matters
Dreamforce shapes CRM and marketing technology direction given Salesforce's market position. Product announcements and strategic direction affect organizations using or considering Salesforce platforms.
For Salesforce customers, the event provides training, community building, and direct access to product teams. Relationships built there support implementation success and career development.
Examples in Practice
A Dreamforce product announcement prompts strategy revision that aligns planned initiatives with newly announced platform capabilities.
Training sessions at Dreamforce enable certification completion that advances a marketer's career and increases their organization's implementation maturity.
Customer story presentations at Dreamforce reveal approaches that transform a company's Salesforce utilization, with peer examples providing validation.