Headless Architecture
Separating the content management backend from the frontend presentation layer, connected via APIs.
Definition
Headless architecture decouples the content repository (CMS, commerce platform, etc.) from the frontend that displays it. Content is managed in the backend and delivered to any frontend—web, mobile, kiosks, smart devices—through APIs.
This contrasts with traditional coupled systems where the backend dictates frontend structure. Headless provides flexibility to redesign frontends without migrating content, and to deliver content to new channels without duplicating it.
Why It Matters
Headless architecture enables faster development, easier redesigns, and omnichannel content delivery. Marketing teams can update content without developer involvement while development teams can optimize frontends independently.
The tradeoff is increased complexity and the need for technical resources to build and maintain custom frontends.
Examples in Practice
A brand uses a headless CMS to power their website, mobile app, and in-store digital displays from one content source.
An e-commerce company switches to headless architecture, allowing their frontend team to completely rebuild the checkout experience without migrating product data.
A publisher's headless setup means the same article content automatically adapts to their website, newsletter, and AMP pages.