Greening
Implementing environmentally sustainable practices throughout event planning and execution.
Definition
Greening encompasses all efforts to reduce an event's environmental impact. This includes waste reduction, sustainable sourcing, carbon offset programs, digital materials over printed, and selecting venues with sustainability certifications.
Event sustainability has evolved from nice-to-have to expectation for many corporate clients, with some requiring sustainability reporting as part of post-event deliverables.
Why It Matters
Environmental considerations increasingly influence event decisions and attendee perceptions. Strong sustainability practices can differentiate events and align with corporate values.
Greening often reduces costs through waste elimination and resource efficiency.
Examples in Practice
A zero-waste conference using compostable service ware and comprehensive recycling.
Calculating and offsetting event carbon footprint including attendee travel.
Sustainability reporting documenting waste diversion rates and environmental impact.