Event Registration
The process and systems for attendee sign-up, ticketing, payment, and information collection.
Definition
Event registration encompasses the complete process of attendee sign-up—from discovery and ticket selection through payment, confirmation, and data collection. Modern registration uses specialized platforms that handle ticketing, payment processing, attendee management, and communication.
Registration strategy involves pricing tiers (early bird, regular, on-site), ticket types (general, VIP, single-day), group rates, promo codes, and the information collected during registration. This data feeds badge printing, session planning, and post-event analysis.
Why It Matters
Registration experience sets the first impression of your event. Complicated or buggy registration frustrates potential attendees and can reduce conversions. The data collected during registration enables personalized experiences and informed planning.
Registration revenue timing also affects cash flow—early bird pricing encourages commitment and provides funds for deposits and planning expenses.
Examples in Practice
A conference implements tiered pricing with 30% early bird discount, securing 60% of attendance and deposits 4 months before the event.
An event adds custom questions to registration to segment attendees by interest, enabling personalized session recommendations.
A festival's mobile-optimized registration increases completion rates by 25% among users who start on phones.