Fact Sheet
A one-page document presenting key facts, statistics, and information about an organization or topic.
Definition
A fact sheet is a concise, scannable document presenting essential facts, figures, and information—typically one page with bulleted content. Fact sheets complement press releases and backgrounders by providing quick reference to key data points journalists need.
Effective fact sheets prioritize at-a-glance comprehension: company stats, product specifications, milestone dates, leadership names, and other reference information formatted for easy use. They're frequently used as quick reference during interviews or while writing.
Why It Matters
Fact sheets reduce friction for journalists by putting commonly needed information at their fingertips. When a reporter needs a quick stat or fact check, a clear fact sheet provides instant answers.
Accurate, current fact sheets also prevent errors that require corrections—embarrassing for publications and frustrating for PR teams.
Examples in Practice
A company fact sheet helps journalists accurately report employee count, founding date, and funding total without research delays.
A product fact sheet's technical specifications become the basis for accurate comparison charts in reviews.
A refreshed fact sheet catches outdated information that had been causing recurring errors in coverage.