FAST Channels
Free Ad-Supported Streaming TV channels that replicate the linear broadcast experience.
Definition
FAST (Free Ad-Supported Streaming TV) channels deliver programmed, linear content streams similar to traditional broadcast television—but delivered over the internet for free with advertising support. Unlike on-demand streaming, FAST replicates the "lean back" passive viewing experience.
These channels aggregate themed content into continuous streams, from specific franchises to genre-based programming to local news.
Why It Matters
FAST channels have emerged as a significant category within streaming, addressing viewer desire for effortless, curated entertainment without on-demand choice paralysis. The format creates new distribution and monetization opportunities.
Content owners can create branded FAST channels to extend library value and maintain audience engagement with older properties.
Examples in Practice
Pluto TV operates hundreds of FAST channels themed around specific shows, genres, and interests. Samsung TV Plus and LG Channels pre-install FAST services on smart TVs. Major networks have launched FAST channels for classic shows and news content.
The FAST category has grown rapidly, attracting both viewers seeking free entertainment and advertisers seeking engaged audiences.