Brand Mention
Any instance where a brand name appears in media, social platforms, forums, or other public content online or offline.
Definition
Brand mentions are references to your company, products, or key personnel across any media channel—news articles, social posts, podcasts, forums, reviews, or broadcast. They can be direct (using your name) or indirect (describing your product).
Monitoring brand mentions provides real-time awareness of public conversation. Tools like Mention, Brandwatch, and Meltwater track mentions across web, social, and news, enabling rapid response to both opportunities and threats.
Why It Matters
Brand mentions indicate awareness and sentiment. Rising mentions often precede market changes—for better or worse. Tracking them reveals campaign impact, crisis brewing, and competitive dynamics.
Unlinked brand mentions represent SEO opportunities. Many publications mention brands without linking—outreach to add links builds domain authority and referral traffic.
Examples in Practice
Media monitoring reveals 500 brand mentions following a product launch, with 75% positive sentiment. The PR team prioritizes responding to the 15% negative mentions to address concerns.
A company discovers their brand mentioned in 50 articles without backlinks. Outreach converts 30 into links, improving domain authority measurably.