HubSpot
An all-in-one marketing, sales, and customer service platform with CRM and automation.
Definition
HubSpot is an integrated customer platform offering tools for marketing, sales, customer service, content management, and operations. The platform is built around a free CRM with expanding paid features across marketing automation, email, and analytics.
HubSpot pioneered the inbound marketing methodology, emphasizing content marketing, SEO, and nurturing over interruption-based tactics. The platform serves small to enterprise businesses.
Why It Matters
HubSpot has influenced how businesses approach marketing technology and inbound strategy. Understanding the platform helps marketers evaluate integrated versus point solutions.
The HubSpot Academy certification programs have also shaped how marketers learn and credential themselves.
Examples in Practice
A B2B company uses HubSpot to automate lead nurturing, scoring leads based on engagement and routing qualified opportunities to sales. The CRM tracks every interaction across marketing and sales.
Content teams use HubSpot to manage their blog, landing pages, and SEO strategy, with analytics showing which content drives leads and revenue.