Professional Convention Management Association (PCMA)
Association serving business events strategists with education, community, and industry leadership.
Definition
The Professional Convention Management Association (PCMA) serves business events strategists—professionals who design and execute conventions, conferences, and business events that drive organizational success. PCMA emphasizes strategic value of events beyond logistics.
PCMA provides education through Convening Leaders conference, digital platforms, and certification programs. The association advocates for the events industry and provides research on business events' economic impact.
Why It Matters
PCMA's strategic focus elevates event planning from logistics to business strategy. Resources help planners demonstrate and increase the business value their events deliver.
The association's community includes senior event leaders whose connections benefit career development and problem-solving beyond basic planning challenges.
Examples in Practice
PCMA research on event ROI provides data that helps a planner secure increased budget by demonstrating measurable business impact.
Convening Leaders attendance inspires strategic event redesign that transforms a trade show from declining attendance to must-attend industry destination.
PCMA community connections help a planner navigate career transition from corporate to association events with peer guidance and introductions.