Badge Scan
Electronic capture of attendee information from event credentials for lead retrieval.
Definition
Badge scanning uses technology to capture attendee information from event credentials. Exhibitors scan badges to collect leads; organizers scan for session attendance tracking. QR codes, RFID chips, and NFC technology enable instant data capture.
Badge scan data feeds CRM systems, enables attendance analytics, and provides ROI measurement for exhibitors and sponsors.
Why It Matters
Badge scanning transforms casual event conversations into actionable sales leads. The technology enables immediate follow-up and accurate measurement of event ROI.
Understanding badge scanning helps maximize lead capture and prove event value.
Examples in Practice
Exhibitors scanning attendee badges to capture contact information for post-event follow-up.
Session badge scans tracking which content draws the largest and most engaged audiences.
Lead retrieval apps providing real-time scanning with notes and qualification ratings.