Second Screen
Using mobile devices or computers while watching television to access related content or social interaction.
Definition
Second screen refers to the practice of using a mobile device or computer simultaneously with television viewing. This behavior includes social media discussion, looking up information, companion apps, and interactive experiences synchronized with programming.
The phenomenon has transformed how audiences engage with content, fragmenting attention while creating new engagement opportunities.
Why It Matters
Second screen behavior has significant implications for content creation, advertising effectiveness, and audience engagement strategies. Understanding these patterns helps entertainment professionals design experiences that embrace rather than fight divided attention.
Social media conversation during live events can amplify awareness far beyond the immediate audience, making second screen dynamics crucial for event programming.
Examples in Practice
Live events like the Oscars or Super Bowl drive massive second screen social media engagement, with Twitter/X conversations becoming part of the experience. Reality competition shows have built companion apps and voting systems around second screen engagement.
Streaming has complicated second screen dynamics, as binge-viewing and time-shifted consumption reduce the communal, simultaneous viewing that drives real-time second screen activity.