World Premiere
First public screening of a film, often at a prestigious festival.
Definition
A World Premiere is the first time a completed film is shown to a public audience, typically at a major film festival or special screening. Premiere status is highly coveted as it guarantees maximum press attention and industry interest.
Films typically have only one official world premiere, after which screenings at other festivals are labeled "international premiere," "US premiere," or similar. Premiere status affects festival acceptance and positioning.
Why It Matters
World premieres at prestigious festivals generate maximum media coverage and industry buzz. The "world premiere" designation attracts press, buyers, and audiences who want to be first to discover new films.
Festival strategy revolves around securing world premieres at the most prestigious venue possible. Films that premiere at Sundance or Cannes receive far more attention than the same film premiering at a smaller festival.
Examples in Practice
A film might hold its world premiere at Sundance in January, then have its international premiere at Berlin in February and US theatrical premiere in March. Each premiere generates fresh press coverage and maintains momentum.
Some films forgo festival premieres for exclusive streaming or theatrical premieres if distributors believe direct release will generate more value than festival buzz.