Talking Points
Prepared statements and key messages for spokespeople to reference during interviews or presentations.
Definition
Talking points are concise, prepared statements that guide spokespeople through interviews, presentations, or Q&A sessions. They distill key messages into memorable, quotable language and anticipate likely questions with prepared responses.
Effective talking points sound natural when spoken, not like reading from a document. They're tools for staying on message while allowing authentic conversation. Good spokespeople internalize talking points rather than reciting them mechanically.
Why It Matters
Talking points ensure message consistency and prevent ad-lib disasters. They prepare spokespeople for difficult questions, reduce anxiety, and maximize the value of media opportunities.
Well-prepared talking points also help spokespeople bridge from any question back to key messages.
Examples in Practice
An executive's talking points include bridging phrases that redirect challenging questions toward positive messages.
A product launch's talking points anticipate competitive questions with confident, factual responses.
Media-trained spokespeople internalize talking points so thoroughly that interviews feel conversational while hitting every key message.