Event Technology Stack
The integrated suite of software tools used to plan, execute, and measure events from registration to follow-up.
Definition
An event technology stack includes registration platforms, event apps, virtual event tools, badge printing, lead retrieval, engagement analytics, and integrations connecting everything. Modern stacks emphasize data flow between systems.
Stacks vary by event type. Trade shows prioritize lead retrieval and exhibitor management. Conferences emphasize content delivery and networking. Hybrid events require virtual platform integration with physical production.
Why It Matters
The right stack eliminates manual work while generating actionable data. Seamless attendee experiences depend on systems talking to each other—registration feeding badge printing, app check-ins feeding analytics.
Technology choices affect event scalability. Manual processes that work for 100-person events break at 5,000. Investing in robust technology enables growth without proportional staff increases.
Examples in Practice
A conference stack: Cvent for registration, Bizzabo for mobile app, Swoogo for virtual streaming, Zapier connecting everything to Salesforce for attendee data and follow-up automation.
After struggling with 10 disconnected tools, an events team consolidates to an integrated platform, reducing staff hours by 40% while improving attendee satisfaction scores.