Badge Scanning
Technology for capturing attendee information through scannable credentials at events.
Definition
Badge scanning uses QR codes, NFC, or RFID technology embedded in attendee badges to capture interactions. Exhibitors scan attendee badges to capture leads, sessions scan for attendance tracking, and sponsors scan to measure engagement.
The technology provides instant data capture that replaces paper forms and business card exchange.
Why It Matters
Badge scanning transforms ephemeral event interactions into captured data. Exhibitors receive qualified lead information instantly, organizers track session attendance accurately, and sponsors quantify their exposure.
The data quality and immediacy far exceeds manual methods, improving event ROI measurement.
Examples in Practice
Exhibitors scan attendee badges capturing contact information and qualifying notes instantly synced to CRM.
Session check-in via badge scan enables accurate attendance tracking for CE credit compliance.
Sponsors receive reports showing exactly how many attendees engaged with their activation.