Sync Pitch
Targeted submission of music to supervisors for specific media projects, including customized presentations highlighting relevant tracks for placement opportunities.
Definition
Sync pitching involves researching upcoming film, television, advertising, and gaming projects to submit appropriate music for consideration. Effective pitches match musical elements like tempo, mood, and lyrics to specific scene requirements or brand messaging.
Successful sync pitching requires understanding project timelines, budget parameters, and creative direction while presenting music in formats that facilitate supervisor decision-making and client approval processes.
Why It Matters
Strategic sync pitching generates significant licensing revenue and exposes music to new audiences through media placements. Sync fees and performance royalties from successful placements often exceed streaming income for many artists.
Building relationships with music supervisors through consistent, relevant pitching creates ongoing placement opportunities and positions artists for consideration on future projects with higher budgets and broader reach.
Examples in Practice
Television music supervisors receive targeted pitches for specific episodes, with music libraries submitting instrumental tracks that match scene descriptions and emotional requirements for upcoming broadcasts.
Advertising agencies seek music that aligns with brand values and campaign messaging, with sync representatives pitching tracks that enhance product positioning and target demographic appeal.
Film composers and music supervisors collaborate on sync pitches for temp music replacement, seeking licensed tracks that match the emotional arc and pacing established during post-production editing.