Controlled Messaging
Systematic coordination of all organizational communications to ensure consistency and prevent conflicting information.
Definition
A communication governance approach that ensures all spokespersons deliver consistent, approved messaging across all channels and interactions.
Involves establishing clear approval processes, designated spokespersons, and regular message updates to maintain narrative control.
Why It Matters
Prevents contradictory statements that can damage credibility and create additional crisis complications or legal exposure.
Maintains public trust by demonstrating organizational competence and transparency during challenging situations.
Examples in Practice
A hospital system ensuring all department heads use identical talking points when discussing a patient safety incident.
A tech company coordinating messaging between legal, engineering, and PR teams during a security breach response.
A manufacturer aligning communications between headquarters, plant managers, and union representatives during a labor dispute.