Content Repurposing
Adapting existing content into different formats to reach new audiences.
Definition
Content repurposing transforms one piece of content into multiple formats suitable for different platforms and consumption preferences. A blog post might become a video, podcast episode, infographic, social media carousel, or email series, maximizing content investment.
Why It Matters
Creating quality content is resource-intensive. Repurposing extends reach and lifespan while meeting audience preferences for different formats. It also reinforces messaging through repetition across channels.
Examples in Practice
A webinar recording becomes a blog post, YouTube video, podcast episode, and quote graphics for social. A research report is broken into an infographic, data visualization, press release, and LinkedIn article series.