Streaming Exclusive
Content created specifically for a streaming platform that will not receive theatrical distribution.
Definition
Streaming exclusives bypass theaters entirely, premiering directly on platforms. Production budgets range from indie-scale to theatrical blockbusters, with platforms betting on content driving subscriptions.
The exclusive model gives platforms differentiated content libraries. However, films lose the theatrical marketing and cultural moment that theatrical releases create.
Why It Matters
Streaming exclusives represent the majority of new film content by volume. Understanding platform strategies helps filmmakers target appropriate buyers.
For talent, streaming deals often include lower residuals but guarantee audience access without theatrical performance risk.
Examples in Practice
Netflix's "Glass Onion" received a one-week theatrical window before streaming exclusivity. Apple TV+'s "Killers of the Flower Moon" had extended theatrical release before platform debut.
Streaming exclusives increasingly compete for awards consideration, changing how the industry values theatrical distribution.