Sync License
Permission to use music synchronized with visual media like film, TV, or ads.
Definition
A synchronization (sync) license grants permission to use a musical composition in combination with visual media—films, TV shows, commercials, video games, or online content. Sync requires two licenses: one for the composition (from the publisher) and one for the recording (from the label). Sync fees vary enormously based on usage, visibility, and artist status.
Why It Matters
Sync licensing places music in visual media—films, TV shows, commercials, video games. A single placement can generate significant income and massive exposure that transforms careers.
Beyond immediate payment, sync placements introduce music to audiences who might never discover it otherwise. A well-placed sync can drive streaming numbers and create lasting fans.
Examples in Practice
A little-known song explodes after placement in a popular TV show, going from hundreds to millions of streams.
A brand campaign sync license pays an artist more than a year of streaming royalties.
A video game placement introduces an artist to a passionate fanbase that becomes core supporters.