Public Relations Glossary

Media relations, crisis communications, and publicity terminology

28 terms 7 industries

All Industries Marketing (60) Events (35) Music (27) Film & TV (23) Public Relations (28) Digital & Tech (28) Artificial Intelligence (20)

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

B

B-Roll

Supplemental video footage provided to media for use in television or digital video coverage.

Public Relations publicity

Backgrounder

A document providing detailed context and background information for journalists.

Public Relations media-relations

Byline Article

An article published under a spokesperson's name in trade or business publications.

Public Relations media-relations

C

Crisis Communications

The strategic communication approach used during organizational emergencies.

Public Relations crisis

E

Earned Media

Publicity gained through promotional efforts rather than paid advertising.

Public Relations publicity

Embargo

A request to delay publication of news until a specified date and time.

Public Relations media-relations

Exclusive

News or access offered to one outlet before others, in exchange for prominent coverage.

Public Relations media-relations

F

Fact Sheet

A one-page document presenting key facts, statistics, and information about an organization or topic.

Public Relations media-relations

H

Holding Statement

A prepared brief statement used to respond immediately to a developing crisis.

Public Relations crisis

K

Key Messages

The core points an organization wants to communicate consistently across all channels.

Public Relations media-relations

M

Media Impressions

The total potential audience reached by media coverage, calculated from publication circulation or viewership.

Public Relations media-relations

Media Kit

A collection of promotional materials and information about a company or individual.

Public Relations media-relations

Media Monitoring

Tracking and analyzing media coverage across news outlets and social platforms.

Public Relations media-relations

Media Placement

Successfully getting coverage in a targeted media outlet.

Public Relations publicity

Media Training

Coaching executives and spokespeople on effectively communicating with journalists.

Public Relations media-relations

Message Framework

A structured document defining key messages, proof points, and language for consistent communication.

Public Relations publicity

N

News Cycle

The period during which a news story remains actively covered before attention moves to new topics.

Public Relations media-relations

Newsjacking

Inserting your brand into breaking news or trending topics for media exposure.

Public Relations publicity

O

Op-Ed

An opinion piece published in a news outlet, written by an external contributor rather than editorial staff.

Public Relations media-relations

P

Pitch

A concise proposal sent to journalists suggesting a story idea or interview opportunity.

Public Relations media-relations

Press Release

An official statement issued to news media to share newsworthy information.

Public Relations media-relations

Press Tour

A series of media interviews scheduled in sequence, typically around a major announcement or launch.

Public Relations media-relations

R

Reputation Management

The practice of monitoring and influencing how a brand is perceived by the public.

Public Relations crisis

S

Share of Voice (SOV)

A brand's percentage of total conversation or coverage compared to competitors in a market.

Public Relations publicity

Soundbite

A brief, quotable statement designed to be memorable and usable in media coverage.

Public Relations publicity

Spokesperson

An authorized individual who represents and speaks on behalf of an organization.

Public Relations publicity

T

Talking Points

Prepared statements and key messages for spokespeople to reference during interviews or presentations.

Public Relations publicity

Thought Leadership

Establishing an individual or organization as an authoritative expert voice in their field.

Public Relations publicity

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