Events Glossary
Event planning, production, venues, conferences, and corporate event terms
A
AV Production
The technical coordination of audio, video, and lighting for events.
Attendee Journey
The complete experience an attendee has before, during, and after an event.
Attrition Rate
The percentage of reserved hotel rooms or guaranteed attendees that fail to materialize.
B
BEO (Banquet Event Order)
A document detailing all arrangements between a venue/caterer and event client.
Badge
The credential worn by attendees identifying them and indicating their access level or role.
Breakout Room
Smaller meeting spaces adjacent to main conference areas used for concurrent sessions or small group discussions.
Breakout Session
Smaller, focused sessions that run concurrently during a conference.
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E
Event App
A mobile application providing event information, networking, and engagement features.
Event Brief
A comprehensive document outlining all key details and objectives for an event.
Event ROI
Measurement of the return on investment from an event, comparing outcomes achieved to resources invested.
Event Registration
The process and systems for attendee sign-up, ticketing, payment, and information collection.
Event Sustainability
Planning and executing events with minimal environmental impact.
Event Tech Stack
The collection of technology tools used to plan, execute, and analyze events.
Experiential Marketing
Marketing strategy that engages consumers through immersive, interactive brand experiences.
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R
RSVP Management
The process of collecting, tracking, and managing guest responses to event invitations.
Room Block
A group of hotel rooms reserved at negotiated rates for event attendees.
Run of Show
A detailed timeline document that outlines every element of an event minute-by-minute.
S
Simultaneous Interpretation
Real-time translation of spoken content into other languages during an event.
Site Inspection
An in-person visit to evaluate a potential event venue before committing to a contract.
Sponsorship Activation
Activities that bring sponsor presence to life beyond logo placement, creating meaningful attendee interactions.
Stage Plot
A diagram showing the layout of equipment, performers, and elements on stage.
Swag
Promotional items and branded merchandise given to event attendees.
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