Gemini
Google's family of multimodal AI models powering Bard, Search, and Google Cloud AI services.
Definition
Gemini is Google's most capable AI model family, designed from the ground up to be multimodal—understanding text, images, audio, video, and code natively. Launched in December 2023, it comes in three sizes: Ultra (most capable), Pro (balanced), and Nano (on-device).
Gemini powers Google's consumer AI products (formerly Bard, now Gemini), Google Search AI features, and enterprise solutions through Google Cloud's Vertex AI platform.
Why It Matters
Gemini represents Google's full commitment to competing in the AI race, with deep integration into Search, Workspace, and Cloud products. For marketers, it shapes how AI-powered search results appear.
Understanding Gemini is essential for GEO (Generative Engine Optimization) strategies targeting Google's AI features.
Examples in Practice
A content team optimizes articles for Gemini-powered AI Overviews in Google Search, structuring content to be cited in AI-generated summaries.
A developer uses Gemini's 1-million token context window to analyze entire codebases at once, understanding architecture and dependencies across thousands of files.